If you give your loyalty to a Formula company - they send you free stuff!
By registering on their website, the good people at Nestlé have provided me with at least three free cans of GoodStart, free infant cereal, plus they sent me a free bottle (the really nice Avent kind - I keep wanting to call the company Aventis- mental artifcat from my research days) and a free diaper bag which is about ten times swankier than the one I bought for myself.
Of course, what they get in return far outweighs the cost of these items.
But still! Every little bit helps. Frankly, I've never been a coupon person - but now things are different.